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TikTok Influencers Missing Facts in Popular Health Videos - WebMD


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TikTok Influencers Missing Facts in Popular Health Videos  WebMD

Nov. 4, 2022 – What good is health information on popular social media platforms like TikTok if it's misleading?

Most of the popular videos about irritable bowel syndrome using the #IBS hashtag on TikTok are posted by influencers or the public rather than by medical professionals or health establishments, according to research presented at the American College of Gastroenterology 2022 Annual Scientific Meeting in Charlotte, NC. While influencers' posts were shared more often, content from medical professionals had higher views.

"These findings support the partnership of healthcare organizations and professionals with influencers to increase health information sharing and dissemination of factual educational content," Faraz Jafri, of the University of Texas's Dell Medical School in Austin, said at the meeting. 

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