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Why women are more likely to have IBS - National Geographic


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Why women are more likely to have IBS  National Geographic

“Hot girls have IBS.” This declaration first became an unlikely rallying cry on social media in 2019—and its appeal has only continued to grow. 

Gut health figured prominently in a recent McKinsey report about the $1.8 billion global wellness market, and the demand for gut supplements to ease the symptoms of irritable bowel syndrome is expected to balloon from $9 billion to $19 billion by 2033. 

But “hot girls have IBS” is more than a trending hashtag—it’s an indication of a very real and growing problem: IBS affects up to 45 million people in the United States. And about two in three of those who suffer from it are women.

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